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Cod. 27894569 / Cod. 518112 / Gramatica em outros idiomas / Brochura / ISBN: 9780521377638 / obs: livro em bom estado de conservação / com as páginas e corte das páginas amareladas pelo tempo e com sujidades pelo manuseio com grifos a caneta em algumas paginas / jpr / Sinopse: Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. People and organisations covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. Marketing begins by defining marketing and describing the marketing mix. It goes on to off
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